After a three-year career as a psychotherapist, a twenty-year career in manufacturing lighting, furniture and accessories, a two-year career as a motivational speaker/lecturer, in 1998 Eric came full circle by creating an agency enabling him to utilize his expertise to assist companies and agencies in meeting the challenges of an ever-changing business environment.
CEO Eric Bauer Marketing LLC
Eric holds an BA from Indiana University. He founded Eric Bauer Marketing in 1998 after a twenty-year career in manufacturing lighting, furniture and decorative accessories and a two-year career as a motivational speaker.
Areas of expertise
- Assisting companies employ new marketing strategies.
- Graphic Design, E-Newsletters, Catalog, Website and Social Media Site designs and sales & social media/Internet training.
Eric Bauer C.P.C. graduated from Indiana University in 1975 from the School of Psychology and was a practicing psychotherapist in his first career. He then spent more than twenty years in design, manufacturing and marketing, both domestically and overseas, in the Home Furnishings and Home Fashion Industry. He was recognized by the trade publication, Furniture Today (a Progressive Business Media Publication) in 1987 and again in 1990, as one of the 87 and 90 leaders of the industry most likely to move that industry forward in the nineties.
Mr. Bauer was one of the original founders of the Accessories Resource Team, ART, the trade association of the Home Accents and Decorative Accessories Industry. He served as the association's treasurer, president, chairman and chaired the association's first Education Committee. Mr. Bauer is credited with the foresight during his presidency to create new by-laws which opened the association to include members from all avenues of the industry. He conducted training seminars and workshops for retailers, trade associations, consumers, and market design centers nationwide. In 1989 he sat among an exclusive panel of 3 for the National Press Breakfast in High Point, NC sharing the stage with the late design icon, Mark Hampton, and Michael Dugan, then president of Henredon.
His former company, Bauer Lamps, was the recipient of the coveted ARTS Award in 1992 for design, manufacturing and marketing of decorative lamps. Mr. Bauer also served on the executive committee of The Home Furnishings Council, HFC, representing all decorative accessory companies and was a featured guest on the HAVEN television program, sharing his expertise on subjects ranging from Halogen Lighting to trends in design, color, and finishes. He served on the IHFC Accessory Advisory Board for more than a decade and also served on the International Home Furnishings Center's Market Advisory Board, as a co-representative of the decorative accessory arm of the home furnishings industry.
In 1997 Mr. Bauer received his C.P.C. designation (Certified Professional Consultant) from the International Guild of Professional Consultants, IGPC, a non profit organization for consultants from all fields of industry. His lectures for private corporations are in the areas of marketing, sales, and consulting. His motivational sales training seminars (click on Training Seminars) provide both wholesale and retail sales associates with new skills and techniques that, if practiced, enable them to close a higher percentage of their contacts.
The boutique agency has consulted and/or produced work for valued clients such as: The Home Depot, Sherrill Furniture Companies, Hickory White and Lillian August Fine Furniture, Global Allies, Tehama Golfwear, Kenian Imports, Progress Printing, Gorini/Divani, Artmax, IdeaItalia, Leathercraft Furniture, Flambeau-Gilded NOLA, Judith Norman, Carlyle Group, FLORIDA DESIGN Magazine, Import Solutions, and Longevity & Wellness Institute...to name a few. The agency's Getting E_Smart and E_Social Marketing Program provides companies and sales agents training to become more proficient at Internet marketing and Social Media marketing, building their brands through online interaction. The agency also assists corporations in areas including Public Relations, Catalog Design, as well as Marketing and Advertising services. The firm creates exciting print and Internet advertising, graphic designs, full catalogs, logos, marketing brochures, sales bulletins, E-newsletters, web site design and more.